SEATTLE, April 10, 2017 /PRNewswire/ — Mother’s Day doesn’t have to be the only day to honor moms, which is why zulily, the online retailer obsessed with bringing moms special finds every day, is unveiling a month-long celebration of motherhood with curated collections «By Moms, For Moms.» Starting April 10 and running through early May, zulily will honor and commemorate the impact that moms have in everyone’s life by debuting a series of collections curated by a group of inspirational women that truly embody the spirit of zulily.

zulily maintains a long tradition of connecting directly with real women to tell a unique story around the products they love. This year, the company has brought together a myriad of amazing mom-approved products from women who exude individuality, style, personality and fun in their homes, communities and peer groups. Each of these women were invited to step into the role of creative director to curate their very own zulily sales events inspired by their personal style or entrepreneurial story, ranging from home décor and toys, to kids’ and women’s fashion, to maternity clothing and more.

«Here at zulily, we celebrate moms each and every day, but this spring it was important for us to create a Mother’s Day moment that empowered and brought the experts from our extended community to life in a new way – and with a new purpose,» said Lori Twomey, Chief Merchant at zulily. «There’s something really extraordinary and powerful about women supporting women, and we hope these specially curated collections will inspire women to do just that. After all, our zulily employee moms, mom entrepreneurs (dubbed «mompreneurs») and social influencer moms are just like you –  wives, daughters, siblings and above all, women, just trying to balance it all.»

The mom-curated events launch on April 10 and run for four weeks, with the first week featuring collections created specifically by moms who work at zulily. The company is recognizing the hard work of its employees and celebrating a dedication to their careers and motherhood. «As a mother, I’m honored and excited that zulily is providing employees with the chance to share our favorite products to hopefully inspire not only zulily customers, but potentially other moms looking for style inspiration from their peers,» said Kate Aulabaugh, director of merchandising for home. «zulily’s passion for creating this daily, dedicated experience for moms fueled my decision and excitement to join the company over five years ago.»

Having featured 15,000 brands to date, zulily has an expansive network of partners, many of which are businesses run by amazing and savvy moms. There’s no one better to uncover great product finds than great moms who have created their very own! Therefore, the second and fourth weeks of this month-long celebration will feature collections with products created by none other than zulily mompreneurs.

The third week will feature collections curated by social influencers who are taking the blogosphere and social media scene by storm — a natural fit for this unique series of zulily collections, as sharing stories, inspiration and recommendations about the journey of motherhood is what these women do best.

«Whoever said that you can’t be fabulous after kids was mistaken,» said Nicole Feliciano, founder and CEO of Momtrends Media. «Since zulily is known for their unique and diverse selection of women’s clothing and accessories, it allowed me to hone in on what was most important [to me]: curating a zulily collection that celebrates moms by featuring stylish options to help them shine and look their best.»  

The full list of moms participating include:

  • Social Influencers: Anna Luther of My Life and Kids (@LifeandKidsBlog), Carly Anderson of Lipgloss & Crayons, (@lipglossandcrayons), Kristin Lesney of Our Ordinary Life (@OurOrdinaryLife) and Nicole Feliciano of MomTrends (@Momtrends).
  • zulily Employee Moms: Kate Aulabaugh, home director, Sasha Bartashnik, analytics manager, Leah Ochoa, children’s apparel senior buyer, Shawn Redman, visual site merchandising manager and Kayla Yorozu, women’s apparel buyer.
  • Mompreneurs: Melissa Bernstein of Melissa & Doug, Erin Bickley and Jenny Greer of Hold Your Haunches, Lori, Kari and Jodi Caden of Belly Bandit, Kathy Ireland of kathy Ireland® Worldwide, Carola Taborga of Your Contour, Lynn Julian and Chance Claxton of U•Konserve, Hannah Kim of byHannahDesign, Celeste Lim of Celeste, Lucy Keehan of Firmiana, Liesl Hoopes of Lazy One, Ashley Oakley of Smocked or Not, Becca Taylor and Kristy Olsen of Lilac Clothing, Ariella Weitzman and Debbi Schulman of Planet Motherhood.

Celebrate mothers everywhere by visiting during the month of moms to discover unique finds daily. For more Mother’s Day inspiration, visit The Find.

About zulily, llc
zulily ( is a retailer obsessed with bringing customers special finds at incredible prices every day. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

CONTACT: zulily, llc
Lindsay Powers, 206.724-0500 x. 3866 (Media)
[email protected]

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