Eddie Bauer Alpinists Adrian Ballinger And Cory Richards Return To Mt. Everest, Sharing Their Journey Through The Popular Snapchat Handle EverestNoFilter
SEATTLE, March 30, 2017 /PRNewswire/ — Eddie Bauer alpinists Adrian Ballinger and Cory Richards will return to Mt. Everest this spring to provide an exclusive, unfiltered view of climbing the world’s tallest peak through their Snapchat handle, EverestNoFilter.
Last year, viewer’s around the world were able to watch the duo’s attempt to summit Everest without the use of supplemental oxygen via an ongoing series of photos and videos live from the mountain through Snapchat, the first-ever «Snapumentary» from Mt. Everest. A breakthrough project for expedition journalism, EverestNoFilter provided viewers with a rarely seen look at the daily experiences, challenges, and risks associated with this climb. As fans followed along, their Snapchat account grew to hundreds of thousands of views per day.
While Richards made his first successful summit without supplemental oxygen, Ballinger was forced to turn back just 250 meters from the summit.
«I simply could not have accomplished what I did without Adrian last year,» says Richards. «To say it was a successful partnership would be a massive understatement. It was a completely humbling experience and it was incredible to have been one-half of EverestNoFilter. We can’t wait to go back.»
This year’s journey is about redemption. Ballinger, who has summited Everest six times with supplemental oxygen, will attempt the climb again without supplemental oxygen. Richards, a «National Geographic» adventure photographer, will pursue his second summit without supplemental oxygen, though his primary goal is seeing Ballinger succeed.
«I absolutely made the right decision for Cory and myself in turning back last year, but I know both of us standing on top together is possible. 2017 is the year!» says Ballinger, who is also founder and CEO of mountaineering company Alpenglow Expeditions. «Those who were invested in our journey last year can expect the same real look into our daily lives on the mountain, and we hope to introduce several new followers to the journey as well.»
«Last year, Adrian and Cory gave the world a raw view of something few ever experience. They’re continuing Eddie Bauer’s tradition of «firsts» on Everest and we’re proud to support their redemption climb,» says Mike Egeck, Chief Executive Officer of Eddie Bauer.
To follow the expedition, visit www.everestnofilter.com, follow EverestNoFilter on Snapchat, @adrianballinger, @coryrichards, and @eddiebauer on Instagram, Ballinger and Richards on Strava, or search hashtag #EverestNoFilter on social media.
Assisting with Ballinger and Richards’ 2017 Everest summit attempt are these sponsors:
Eddie Bauer: Having outfitted the first American to summit Mt. Everest, Eddie Bauer is the world’s leading outdoor adventure outfitter. The brand has provided the #EverestNoFilter expedition with world-class technical outerwear and gear created by the foremost experts in the field. Ballinger and Richards are both members of Eddie Bauer’s elite roster of guides and athletes.
Strava: Strava is the social network for athletes. Its website and mobile apps bring athletes together from all walks of life and inspire them to unlock their potential, both as individuals and as communities. Ballinger will upload his daily climbs to Strava putting his effort into context and giving followers a deeper look into what it takes to climb Mt. Everest. Visit www.strava.com/everestnofilter to learn more, and follow Ballinger and Richards on Strava.
About Adrian Ballinger:
Adrian Ballinger is one of the USA’s premier high-altitude mountain guides, and the only American guide to have AMGA/IFMGA guide certification (one of 75 in the USA) and more than ten summits of 8,000-meter peaks (twelve total, including six summits of Mt. Everest). As founder and CEO of Alpenglow Expeditions, Adrian has been guiding full-time for fifteen years and has led over 100 international climbing expeditions on five continents.
About Cory Richards:
Cory Richards is an esteemed alpine athlete, as well as a National Geographic photography fellow and filmmaker, whose expeditions to the greater ranges of the world have made him a leader in adventure and expedition photography. His film work has won awards at nearly every major adventure film festival, including the grand prize at the Banff Mountain Film Festival. In 2011, he was awarded the National Geographic Adventurer of the Year award for his efforts as both a climber and visual storyteller.
About Eddie Bauer:
Eddie Bauer is an active outdoor brand offering premium-quality outerwear, apparel, footwear, accessories, and gear. For nearly 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer products carry a lifetime guarantee and are available online at www.eddiebauer.com, and at more than 400 stores in the United States, Canada, Germany, Japan, and other international markets.
About Alpenglow Expeditions:
Alpenglow Expeditions is a mountaineering guide company that specializes in high-altitude guiding worldwide. The accredited guide company provides the highest level of education-based expeditions focusing on technical skills, leadership, and decision-making in the Himalayas, Alps, and Andes, and in Africa and North America. Alpenglow fosters a community of climbers ready to achieve their dreams in the world’s greatest mountain ranges. To learn more, go to www.alpenglowexpeditions.com.
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SOURCE Eddie Bauer