Joined by a group of safer beauty brands, the company backs bill introduced by Senators Feinstein and Collins calling for FDA authority to regulate safety of beauty products

WASHINGTON, Nov. 17, 2017 /PRNewswire/ — Counter Brands, LLC. – parent company of Beautycounter, the leader in safer skin care and cleaner cosmetics, today announced it will endorse the Personal Care Products Safety Act (S.1113). Following the company’s guidance, several other safer beauty brands signed a letter supporting the legislation, including côte and tenoverten nail polish brands, Vapour Beauty, OSEA and S.W. Basics skin care, among others.

Beautycounter logo (PRNewsfoto/Beautycounter)

The bill, introduced by Senators Dianne Feinstein (D-Calif.) and Susan Collins (R-Maine), takes a significant step toward updating the current regulatory structure governing cosmetics and skin care products. It calls for the U.S. Food and Drug Administration (FDA) to regulate the safety of ingredients used in beauty and grooming items and promotes transparency in the industry, requiring companies to post complete label information about their products, report adverse events related to their products to the FDA and provide the agency with information about ingredients contained in their products.

“Recent studies show that health issues like cancer, infertility and hormone disruption are on the rise due in part to ongoing exposure to toxic chemicals,” said Gregg Renfrew, Beautycounter Founder and CEO. “Our mission is to get safer, high-performing personal care products into the hands of everyone. For nearly four years, we have worked tirelessly in Washington to build momentum for legislative reform of the cosmetics industry. We look forward to continuing our work with Senate HELP Committee leadership as they undertake this important piece of consumer safety legislation.”

Despite its continuous growth, the $62 billion beauty industry in the United States has largely gone unregulated. The Food, Drug, and Cosmetics Act of 1938 is the most recent major regulation adopted by the industry, which essentially allows personal care product companies to self-regulate. The Personal Care Products Safety Act would give the FDA more oversight to ensure product safety through a variety of mandates, including having to evaluate a minimum of five ingredients, or classes of ingredients per year for safety; ordering recalls; requiring complete ingredient information on labels and more.

“Americans use a variety of personal care products daily, and they should be able to know whether the products that they are applying to their hair or skin, or to their children, are safe,” said Senator Collins. By updating FDA oversight of the ingredients in cosmetics and personal care products for the first time in nearly 80 years, the bipartisan Personal Care Products Safety Act will help increase safety for consumers, protect small businesses, and provide regulatory certainty for manufacturers. We welcome the endorsement of these American entrepreneurs and look forward to working together to continue building support for this important bipartisan bill in the Senate.”

“We continue to build momentum for our bill to update the nearly 80-year-old safety rules for personal care products, gaining support from a wide-range of companies that know how common sense rules of the road help businesses succeed,” Senator Feinstein said. “Thank you to Beautycounter for their support and I look forward to working with them to move this bill forward.”

Beautycounter is mobilizing its base in support of the bill, including its clients and network of more than 25,000 Independent Consultants across all 50 states. A certified B Corporation, Beautycounter has been active on Capitol Hill since its founding in 2013, and recently launched the Counteract Coalition, an advocacy initiative made up of nearly 20 clean, high-performance beauty brands dedicated to advancing a safer cosmetics industry.

About Beautycounter
Beautycounter is the leader in the safer skin care and cleaner cosmetics category. The Santa Monica, CA-based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy to update federal regulations that have stood largely unchanged since 1938. The company’s mission is “to get safer products into the hands of everyone.” Beautycounter develops and distributes nearly 150 products across skin care, color cosmetics, advanced anti-aging, kids, baby and personal care collections. Beautycounter is a Certified B Corporation. Founded by Gregg Renfrew in 2011, Beautycounter launched in 2013 as a direct-retail brand (direct to consumer through multiple channels) that is now available through 25,000+ consultants across North America, online at, and through strategic partnerships including J.Crew, a limited-edition collection with Target, and a pop-up shop on Nantucket Island.  For more information, please visit


Beautycounter staff and Consultants during a lobbying trip to D.C. in May of 2016

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